Our stories make us human.

We're living in a beautiful time.

We're more connected than ever before and technology has made sharing stories quicker and easier.

As a little girl, I was so enchanted by stories.

Most of my childhood was centered around them. I always wanted to tell them, listen to them, read them, act them out, and watch them. 

I went to school and majored in film, hoping to become a screenwriter and director one day.

That didn't exactly pan out and I ended up as a B2B marketer at a software company in my early 20s. 

The company I worked for liked to hire people with an "entrepreneurial sprit" and I was one of those people. I was surrounded by hustlers, working their asses off at their day job then continuing the fight after hours working on their side hustle. So I got to know their pains very well.

I was loving marketing and the creative freedom I had in my roles, but I still had a fire burning within me to tell stories.

Not fluff masquerading as a story in a blog post to get clicks, but real, honest, inspiring stories that could affect change. I knew early on that telling real stories was the most powerful way to connect with an audience (and open their wallets). 

So I blended my career in marketing with my passion for storytelling and that's when everything started to change.

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Instead of introducing myself as a Brand Strategist or Marketing Manager I would say, I'm a Brand Storyteller.

I didn't realize how many leaders and entrepreneurs were struggling to tell their story (or their company's story) in an effective and clear way.

Fast forward to the birth of jordenlacy.com.

No, I'm not a full-time entrepreneur and I don't want to be, at least not for a long time. 

I'm loving my life working as a Creative Director for a rebellious marketing agency in LA.

But my passion for telling stories and helping others tell theirs still lives.

So in my spare time I'm building this story hub where hustlers like you can come to learn, grow and gain the storytelling skills you need to become more persuasive and clear in your communication.

No BS. No fluff.

I know mastering storytelling will grow your business, increase your income and inspire you.

Storytelling is one of the most important, yet underrated skills which is why I want to help you master it.

 When it comes to knowledge, what's mine is yours.



To inspire raw, free form, childlike creativity in a data-driven world.

Because it’s this childlike imagination that turns dreams into reality.