Jorden Lacy Jackson

Washington, D.C. Metro Area
jorden.jackson5@gmail.com - (571)253-3649

Authorized to work in the US for any employer

EXPERIENCE

Digital Media Strategist

mHelpDesk - March 2016 to Present
mHelpDesk is a leading field service software provider in the Washington, D.C. metropolitan area.

Responsibilities
Create strategy to increase traffic and curate content for mHelpDesk blog and social media accounts

Appeal to each social media platform's unique audience by actively selecting unique posts per platform

Analyze and track campaigns through reports pulled from SproutSocial and blog traffic in Google Analytics to identify strengths and weaknesses in content/social media strategy

Design graphics and infographics for social and blog posts

Network to distribute blog content, build relationships with industry influencers, and guest post on influencer blogs to acquire links and increase brand awareness

Manage paid social campaigns and web pages on .com

Collaborate with Training Manager on production of promotional/training videos for product releases and basic features

Create custom motion graphics and animated intros/outros (using Motion 5/Final Cut Pro X)

Accomplishments
Implemented social media and content strategy including content calendars and SMM (Sprout Social). Increased Facebook engagement by 67.4%, Twitter engagement by 1,683.3%, and Instagram audience by 1,400% from May 1, 2016 - July 1, 2016. Total revamp of mHelpDesk YouTube channel, video production processes, and video look and feel.

Account Developer

mHelpDesk - March 2015 to March 2016

Prospect, build rapport with and qualify new leads by identifying pain points, and setting appointments for Account Executives (B2B, SaaS sales)
Manage a pipeline of warm and cold leads at the 1 - 30, 60, 90 and 120 day mark
Manage a high volume calendar

Make over 100+ calls per day, build relationships with customers and assist them
Meet and exceed quotas and sales goals and thrive in a fast-paced startup environment

Production Assistant (Intern) - 106 & Park (Live Show)

Long Island University - January 2014 to May 2014

Assisted Producers, Editors and Writers with administrative work such as preparing cue sheets for live TV, running errands, answering emails, researching relevant topics, organizing databases, transcribing videos, making copies, creating presentations, creating and organizing props for show, and participating in segments Performed under pressure to meet strict deadlines for live TV show

Teamed up with other interns and production assistants to complete tasks
Participated in meetings and brainstorming sessions
Logged, organized, and located correct time codes for the necessary tapes for upcoming shows Transcribed videos for the editors and producers and maintained database

Production Assistant

Long Island University - August 2012 to May 2014

Produced live webcast for a variety of Varsity Athletic events on NEC Front Row Maintained lower thirds, scoreboard, and controlled commercials for live webcast Set up and tore down equipment at venues after games (WRAC or Barclays Center) Operated cameras and assisted with any clerical duties

Field Sales Leader

Long Island University - May 2013 to May 2014

Worked to achieve over $20,000 in personal sales in 10 weeks
#1 in Virginia and #3 in the United States for sales
President's Club member
Directed, produced and edited a promotional video for Vector Marketing Corporation that was used across the Eastern Region during the interview process (video can be found below)

Demonstrated strong presentation skills by performing in-home and online demonstrations of Cutco Cutlery product line
Learned to quickly build rapport and trust over the phone and in person leading to an average of 15 - 20 recommendations/leads on every appointment

Developed entrepreneurial mindset and excellent customer service skills

EDUCATION

Associate of Arts in Humanities - Media Arts (Film and TV Production)

Long Island University, Brooklyn 2012 to 2014