Squarespace Glossary

The terms you need to win as a Squarespace Hero.


Announcement Bar - a thin banner message across the top of your site on both mobile and desktop

Audience Size - the estimated number of visitors that have reached your site in during a certain period of time

Avatar - the image representing you in the author's profile; this is also the profile image icon that appears at the bottom of the main dashboard (Home Menu)



Block - the way to add content, including images, videos, links, text, and more; available in pages, sidebars, blog posts, footers, events, and products



Categories - a way to organize content; you can pull data from one page onto another page using categories; to do this effectively, add your keywords to blog posts, gallery images, products, events and album tracks

Clickthrough URL - turn images into links to pages on your site, files or external pages

Code Injection - In Advanced Settings and Page Settings you’re able to add customer code to your site. The Squarespace Team recommends using Code Injection only if you have prior coding experience

Comments - when enabled, visitors to your site have the option to comment on blog posts (or site wide, if you choose to allow it)

Commerce - Squarespace does offer a fully integrated eCommerce solution available on all plans

Contributors - you can invite others to collaborate with you on your site; the number of contributors you can allow depends on your billing plan

Cover Page - Squarespace offers the option to create unique pages, separate from your template; use as a cover for your site or as a landing page for announcements or product offerings

CSS - a programming language that’s used to customize the visual appearance of your site; The Squarespace Team recommends only using CSS if you’re comfortable with code as they are not able to support custom CSS



Device View - you’re able to preview how your site will appear on a desktop, tablet and mobile device

Digital Product - a file you sell in your commerce store; in Squarespace, customers are sent a link to your product that’s active for 24 hours

Domain Name - the name of your website; your Squarespace account includes a free domain, but you can easily purchase or new domain through Squarespace or connect a third party domain

Events Page - the page option that will add a list or calendar of events to your site

Excerpt - a summary of a blog post that will appear on the main page of your blog or in summaries you choose to place on other pages of your site

Express Checkout - when you enable express checkout, customers are presented with the option to Purchase and are directed to the checkout page after selecting one product rather than collecting items in a Cart and being presented with the option to Add to Cart



Family - templates within a family have the same underlying structure, features and functionality

Favicon - the small image that appears next to your page title in the browser tab

Focal Point - on every image you upload onto your site you’ll see a small transparent circle that can be used to reposition the image within its defined limits and change what shows up in the cropped area

Folder - folders create drop down menus in your navigation

Footer - when available, the footer allows for custom design settings at the very bottom of your website; not available in all templates



Gallery Block- a block that shows images and videos at intervals of your choosing; the four gallery types are slideshow, carousel, grid and stack

Gallery Page - a page that only shows images and videos




Heading - an element of HTML (programming language) that defines the structure and style of text

Home Menu/Main Dashboard - When you first log into your account you’ll arrive at the main dashboard or home menu

Homepage - the page your visitors land on when arriving at your site; your logo automatically links to your homepage

Hover - in several templates you’re able to change the color of an element to have a certain effect when a mouse is hovering over it



Image Block - a block that adds one image to a specific area on your site

Index Page - organize multiple pages of content with index pages and group them into a single location; behavior varies from template to template

Insert Marker - the black line that appears when moving over blocks or hovering over the left of breaking points that shows you where content can be added

Insert Point - A mark used to add a block to your site



Lightbox - a setting that opens an image in an overlay and dims the rest of the page when the image is clicked

Logo - the image that replaces your site title; automatically links back to your homepage



Main Navigation - (in most templates) the navigation menu that appears at the top of your pages, site-wide; typically used only for the most important pages

Metadata - information about your content to be pulled by search engines or attributed to pages on your site



Naked Domain - a domain without the “www”; your Squarespace site can be found with or without the “www”

Newsletter Block - a block that adds a subscription box option to your site; connect to Mailchimp or a Google Sheet

Not Linked - in the pages panel, this section houses pages that aren’t found in your main or footer navigations but can still be found by direct links or search engine queries



Padding - the area between the edge of the content container and the content inside of it; adds extra space within an object around its content

Page - there are Regular Pages, Gallery Pages, and Product Pages; each type of page houses specific types of content

Page View - a page view is a record of every page that is loaded entirely by a site visitor (Analytics)

Posts - individual pages within a Blog Page with their own editing space, URL and metadata

Parallax Scrolling - a scrolling effect where the background image moves slower than the page content in the foreground creating an illusion of depth and immersion

Popular Content - a list of the most popular pages on your site ranked by percentage of total visits



Recycle Bin - deleted pages and blog posts are stored in the recycle bin for 30 days in case you change your mind; can be found in Pages

Redirect - a way to automatically send visitors to a new URL, different from the URL they originally entered

Referrer - an external site by which your visitors found your site (Analytics)

RSS - short for Really Simple Syndication; this allows visitors to receive your blog posts in their browser or RSS feed reader as soon as they’re published



Search Queries - the words visitors type into a search engine that lead to your site

SEO - the practice of improving a site’s visibility in search engines

Secondary Navigation - a second navigation menu, separate from Main Navigation, available in select templates

Sidebar - used to display important information consistently across your site; availability varies, some templates only have a blog sidebar while others allow for it site-wide and others don’t have it at all

Site Title - the main title of your site that appears in headers, browser tabs, search engines, and more; when you don’t upload a logo for your site, the site title takes its place

Stripe - the only, official merchant processing partner for commerce done within the Squarespace platform

Style Editor - used to customize the look and feel of your site; change fonts, colors, padding and alignment; options vary across templates

Subdomain - an extension of your domain name that forwards to your site

Summary Block - used to present content in a magazine style layout



Tags - keywords used in blog posts, gallery images, products, events and album tracks; unlike categories, tags allow for greater clarification among topics

Thumbnail - used to represent pages, blog posts, products, events, albums, videos, and other content on your site; typically populates in header images on pages, index pages, summary blocks and other areas

Template - the foundation of every Squarespace site

Text Link - a text-only hyperlink that links to another page on your site, external pages, a file and email address or a phone number

Title Format - a customizable default structure for how page and post titles display in browser tabs and search engine

TLD - the domain extension; follows the domain name after the last dot in a URL (example: .com .org .edu)



Visits - continuous browsing events on a website with no more than a 30 minute break between interactions (Analytics)