What Is "Story Marketing" for Entrepreneurs?
STORY IS THE NEW STANDARD in business.
Why do some entrepreneurs become legends while others are forgotten?
Why do some businesses struggle while others go on to become revolutionary brands?
YOUR STORY MATTERS.
It’s the essential foundation (the engine) behind your brand that gives you...
- The clarity you’ve been searching for
- The sophisticated simplicity you’ve been craving
- The financial satisfaction you’ve been working towards.
And best of all, it’s the most powerful persuasive sales tool you can use to win more customers.
There's no such thing as a successful brand without a story.
Storytelling is the buzzword marketers and brand strategists throw around, but don't actually put into practice.
When you’re hustling to get to where you want to be, your story matters.
...and it can either be your greatest weakness or your most powerful strength.
Story is the missing piece to the entrepreneurial puzzle you’ve been searching for, my friend.
Join thousands of entrepreneurs who are rediscovering the sheer power of story as a business tool.
You’ve embarked on a rocky, uncertain, sometimes scary entrepreneurial quest. You’ve had some wins, questioned yourself and you’ve wanted to quit at some point (even if just for a moment).
You've done everything you're "supposed" to do to be successful...
You’ve planned your budget and quarterly goals, setup email automation, spelled out the perfect content strategy and your copy is straight fire. You’ve taken the time to understand Facebook ads, Pinterest marketing, and Instagram hacking.
You've got your ducks in a row, but for some reason it's not taking off. Sales aren't rolling in and business isn't booming the way you thought it would.
My friend, it's great to be data-driven, but...
Data is only half the battle when you're the little guy.
Data and story rely on each other to power your business. Too many entrepreneurs are so data-driven, they forget the human aspect of their business. You've put all this work in, but WHY?
Why do you do what you do? Why do you want to help your customers?
Your customers are asking themselves these questions, so why aren't you?
Don’t let a few holes in your story cost you customers.
Stories grow companies and get results.
Give your business the fuel it needs to grow and reach its full potential.
This will be the turning point in your entrepreneurial quest. The moment you look back on and say, "that’s when everything changed."
This scene is coming to a close, but this conversation has only just begun!
We have work to do, Partna!
Disclaimer: I don't sugarcoat anything and I expect you to be honest with me. We can't make magic happen if we're already in la la land. As brand storytellers we have to CREATE la la land for our customers. And this takes some work! If you're ready, here's how it all goes down:
1. You book your first 30 minute strategy call
This ain't your average strategy call. Forget the small talk or the pressure to buy a high priced consulting package. We're going to talk... human to human, no fluff, so that we can get to work as quickly as possible.
Up for the challenge?
Book yours now.
When we decide to partner up, we'll move on to scene 2.
2. Brand Vomit
We'll get everythinggg out. Your wins and losses, your frustrations, your strengths and weaknesses. You'll be able to vent about your business (say whatever the hell you feel, I've heard crazier!) and I'll identify the gaps in your brand story that we need to fill or simplify on our journey together.
Once we've set ourselves up for awesomeness, we'll move on to scene 3.
3. Hero's and Loops
We're on this exciting, transformative journey together to figure out your brand story, but we can't forget about the hero of your story - your customer! You've got some serious planning to do, and I'm gonna make sure we git'er done.
Then we'll pop some virtual bubbly, celebrate this friggin' awesome milestone and fade into scene 4. Cheers! *clink*
Hey now... I can't give away all my Jedi secrets that easy!
What kinda lady gives all her secrets away for free?
Let's talk, human to human.
(No Skype or Facetime on the first date. Just a good old fashioned phone call between two like-minded peeps.)
Not ready yet? Keep reading...
Take a sec and think about why you embarked on your entrepreneurial journey in the first place. Maybe money was your biggest motivator.
Or maybe you were so unsatisfied with your 9-5 that you were desperate for a way out.
Maybe you witnessed an injustice so impactful that it inspired you to be the change you wish to see.
Or maybe your business was passed down to you by a family member and you felt obligated to take on this role.
Whatever your reason for starting, you have a story that's worth completing. Your story matters and it could be the one thing standing between where you are and where you want to be.
It’s time to take the stress out of the hustle.
It’s time to rediscover what it means to be an entrepreneur. To have real purpose and passion for what you do.
It’s time to sell with purpose again, not desperation. It’s time to own your cause and breathe life back into your business...
Maybe you're weary because we haven't been properly introduced... You might be thinking:
Who is this brand story lady anyways?
eh, hem... Jorden Lacy
Your Partner In Story
I've been working with small businesses for over two years now and I've watched too many entrepreneurs make the monumental mistake of neglecting their story.
I do this because I’m a lover of stories and organizer of words.
I refuse to believe that business is rooted only in data and that automation is the key to success.
I'm a believer in free-form, childlike creativity as a tool not to be used for self expression, but for persuasion and human advancement.
We're taught our whole lives to rid ourselves of our most powerful communication tool.
My mission is to help every entrepreneur conquer this major roadblock and rediscover this buried superpower that can allow them to manifest their dreams.