What Is A Brand Story?
It's more than your brand's design, history, products and culture.
It's the intentional creation of your brand's legacy.
Or they'll forget about you and move on.
Bad reviews, harsh comments, gossip, rumors, stale social media accounts, slow sales, lack of engagement, trouble finding clients... these are some of the narratives others create about us that we can combat by intentionally creating our own brand stories and actively sharing them on various platforms.
YOUR BRAND STORY IS THE LIFEBLOOD OF YOUR BUSINESS.
It turns your products and services into less of a "purchase" and more of an experience or a journey.
A few superpowers great storytelling gives your brand:
- Ability to quickly build emotional connections with your audience and "stick" in their minds
- Create an addictive experience that effortlessly inspires repeat customers *cue the sales gong*
- Regain or maintain complete control over your image (keep "the haters" at bay - if you have them)
- AND THAT'S ONLY THE BEGINNING!
Strong storytelling has been the secret weapon of successful startups and household brands for years...
But very few people are actually applying it to their businesses.
I encourage you to make story a priority.
It will work magic for your organization.